When watching a film, live performance, or television show, rarely do you think about the props themselves (or maybe you do… Good for you!). Whether it’s a period piece or a science fiction story, props still need to be made. You can’t always use real products unless it’s a sponsored product placement, and even then, the challenge lies in seamlessly integrating these branded items into the narrative without disrupting the audience’s immersion in the story. Crafting authentic and visually appealing graphic props adds to the world of the story, immersing audiences more.
From a bag of chips to a newspaper in the background; chances are, it’s a graphic prop made by a skilled graphic designer. These artists work behind the scenes, ensuring that every prop, no matter how inconspicuous, contributes to the visual richness of the narrative. Whether it’s a pivotal element in storytelling or a subtle detail, each prop receives the same kind of meticulous attention and love from the designers.
The Mendl’s box designed by Annie Atkins for The Grand Budapest Hotel
(2014, dir. Wes Anderson)
There are specific designers and whole studios that have carved a niche for themselves. Annie Atkins, renowned for her work on films like “The Grand Budapest Hotel” and “The Boxtrolls,” brings historical accuracy and artistic flair to her creations. Earl Hays Press, a historic studio established in 1915, has played a pivotal role in providing authentic period-specific newspapers and props for countless productions.
Graphic prop designers face the unique challenge of creating items that seamlessly blend into the narrative’s fabric. Whether it’s a futuristic control panel or a vintage advertisement, these designers must ensure that the props not only look authentic but also feel like organic elements within the story. It’s a delicate balance that requires both creativity and a deep understanding of the narrative context.
Every typeface, color palette, and design element is chosen with care, contributing to the overall coherence of visual storytelling. Graphic props aren’t just aesthetic elements; they play a part in the storytelling process. Subtle clues in a prop can foreshadow events, provide character insights, or hint at the overarching theme…but most of the time, it’s just a prop because they were not allowed to use licensed products. Next time you watch something, take a moment to appreciate the unseen artistry of graphic prop design.
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