For my class project, “Brand Identity: Golden Hours,” I chose to create a fictional all-day breakfast fast-food establishment. The goal was to develop a brand identity that would represent the establishment and differentiate it from competitors in the market. To achieve this, I took inspiration from 1960s NASA, vintage sci-fi, and the space race. The project involved working with stakeholders who provided feedback on the various aspects of the brand identity. This included designing mockups of menus, uniforms, marketing materials, and a fictional location. It was a challenging task that required me to think creatively and strategically. The final goal of the project was to create a brand guideline book that outlined how the brand used its identity, why it used it that way, and how to use the brand identity. This was an essential component of the project as it ensured consistency in the brand’s visual representation across all touchpoints. fictional fast-food establishment.

Logo Ideation:

Logo Drafts:

Final Logo Drafts:

Final Logos:

Brand Guideline Book:

Business Materials:

Deliverables: