Reimagining Lego

For my Reimagining Lego project, I set out to elevate Lego’s brand presence by integrating innovative marketing strategies and creative design elements. The project involved researching various advertising approaches, deconstructing the brand's existing touchpoints, and creating an entirely new campaign that resonates with diverse audiences, including children, parents, and adult fans of Lego.

Advertising Plan

The advertising plan for “Reimagining Lego” aims to spark excitement and connection with both longtime fans and new audiences. The focus is on Lego’s core values of creativity and community, using a mix of engaging touchpoints to bring the brand to life.

Brand Plan: Reimagining Lego

The brand plan for “Reimagining Lego”centers around innovative touchpoints that enhance engagement and connect with audiences on multiple levels. The aim is to reinforce Lego's identity while offering fresh, interactive experiences that spark creativity and community.